Marketing strategy is a comprehensive plan outlining an organization's approach to promoting and achieving its business objectives. It involves the identification of target markets, understanding customer needs and preferences, and defining unique value propositions. The strategy delineates how the organization will position its products or services in the market, allocate resources, and execute various marketing tactics to reach its target audience effectively. A well-crafted marketing strategy considers market trends, competitor analysis, and the overall business environment. It serves as a roadmap for aligning marketing efforts with broader organizational goals, aiming to enhance brand visibility, customer engagement, and ultimately drive revenue and growth.